Keywords: culture , memes , photography , social media , web

He and his models took to Gerona, an idyllic city in Catalonia, Spain, chose a spot on the street, and started shooting. “It was quite challenging to achieve face expressions that were believable,” says Guillem. “Mainly because we always have a really great work atmosphere, and almost all the time one of the models was laughing while we were trying to take the picture.”

The ‘Distracted Boyfriend’ Meme Photographer Explains All | WIRED